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OCR: 5 0 2 SECTION CHAPTER PRODUCT DEVELOPMENT Why many new computer products appear each year? Automobile manufacturers introduce new models every year which incor- porate new features and provide customers with an incentive to buy. manufacturers and publishers introduce new products for the same reasons as their counterparts in the automotive industry. New products, such as a computer with faster microprocessor, Blu-ray DVD player, or a new ver- sion of Windows, are designed to attract customers and generate sales In contrast to the automotive industry however the IT industry is not on an annual cycle As result, the computer marketplace seems rather chaotic because new product announcements availability dates, and ship dates occur sporadically The equipment manufacturing segment of the IT ind ...